If you’re someone who thinks with pictures, who sketches ideas in notebooks, or loves the rush of seeing your designs come to life, Dar Al-Hekma University’s Visual Communication program might just be where you belong. This program is based in Saudi Arabia and was one of the first of its kind in the Kingdom. It’s built to prepare students for an industry that’s growing fast and getting smarter every day.
What Is the Visual Communication Program?
This program is a structured curriculum that turns Dar Al-Hekma students into experts looking forward to working in advertising, branding, illustration, motion graphics, and more. The department is dedicated to creating a learning environment where students can build both technical skills and confidence.
It’s also directly connected to Saudi Arabia’s Vision 2030, meaning students here are chasing their personal goals while also learning how to contribute to the country’s growing economy in a noteworthy manner.
Which Majors and Tracks Are Available?
The program is split into two main tracks:
- Graphic Design
- Motion Graphics
Both lead to a bachelor’s degree in Visual Communication. Students can also apply for scholarships and pick out the rest of their experience based on their career plans.
In the Graphic Design track, students get a deep dive into traditional art, digital illustration, branding, and more. The program is packed with real-world projects so students finish with the necessary experience, not just classroom exercises.
What Skills Will Students Learn?
Everyone in this program will be improving a vast range of skills, which includes design thinking, branding, digital illustration, packaging design, animation, printmaking, photography, and typography.
They also gain experience by working on projects similar to those at global agencies, learning how to collaborate, meet deadlines, and handle real client expectations.
What Resources and Facilities Are Provided?
Students have access to:
- Mac labs
- Printmaking studios
- In-house digital printing services
- The latest industry-standard software
These resources help students move seamlessly from concept to final product and give them the tools to deliver professional-level work while they’re still studying.
How Does the Program Prepare Students for the Industry?
The program includes:
- Talks and guest lectures
- Competitions and exhibitions
- Live projects with big companies
- Workshops with industry professionals
It’s all designed to boost students’ confidence, presentation skills, and ability to navigate the fast-paced industry.
What Are Graduates Doing After the Program?
Former students from the Visual Communication program now work on illustrations, motion graphics, animations, and ad campaigns for major companies and agencies in the region. They’re shaping how brands look and how stories are told visually in Saudi Arabia and everywhere else.
And if you’re the type who loves mixing originality with legal know-how, Dar Al-Hekma also offers specialized programs like their LLM in Commercial Law, excellent for those looking to add business and legal strategy to their creative toolkit.
What Is the Program’s Main Goal?
Our primary goal is to graduate professionals with originality, leadership, and research skills in the field of Visual Communication and to enrich sustainability within the industry.
The program also works to boost research opportunities, earn national accreditation, and promote the significance of visual communication in the local community.
Why Choose Dar Al-Hekma’s Visual Communication Program?
Dar Al-Hekma’s Visual Communication program stands out because:
- It’s the first of its kind in Saudi Arabia
- Students work on real projects for real brands
- The dynamic curriculum covers every area of design
- It has a reputation for producing highly skilled graduates
- It’s taught by a team of professional instructors and researchers
- Students get access to talks, workshops, competitions, and exhibitions
This program teaches you how to think like a designer, work like a professional, and succeed in the innovative industry altogether.