SML (Sport My Life), a cutting-edge sports betting platform based in the Bahamas, has announced the signing of strategic Memorandums of Understanding (MOUs) with leading global bookmakers Pinnacle, Betfair, and more than 20 other industry partners. This milestone marks a significant step in SML’s mission to deliver stable odds and expanded betting limits to users worldwide.
Through these partnerships, SML has secured the rights to integrate Pinnacle and Betfair’s real-time odds APIs, enabling seamless updates and improved user experiences. This integration ensures that bettors on SML receive accurate, up-to-the-second market data, allowing them to make confident and informed betting decisions.
“This collaboration is more than a partnership; it’s a gateway for SML to embed itself in the global betting ecosystem,” said an SML representative. “With European expertise and technology, we aim to offer our users unmatched betting options and stability.”
The agreements, finalized through a secure online signing process, will also include joint efforts to localize services for European markets, further boosting SML’s international presence.
Pinnacle and Betfair, both ranked among Europe’s top bookmakers, bring years of industry credibility to SML’s platform. This partnership not only strengthens SML’s technical capabilities but also reinforces its position as a trusted and innovative platform in the global sports betting market.
SML’s commitment to responsible betting remains a priority, ensuring that all integrations follow ethical and compliance standards.